An easy way to approach the presence of anime and manga in the U.S. is to think about “firsts” – the first Japanese animated film to be screened in American movie theaters, the first Japanese cartoon aired on American television, the first anime released on home video, the first published manga, the first anime convention, and so on. And there is certainly a lot of value to identifying these kinds of firsts and establishing the history of anime/manga in the U.S. For anime in particular, for example, Brian Ruh has done excellent work in this area with “Early Japanese animation in the United States: Changing Tetsuwan Atomu to Astro Boy”, in The Japanification of Children’s Popular Culture: From Godzilla to Miyazaki (pp. 209-226) and Transforming U.S. anime in the 1980s: Localization and longevity (Mechademia, v. 5: Fanthropologies, pp. 31-49).
But, what kind of research is out there on the “present” state of anime in the U.S., and in particular, on the audience for anime in the U.S.? In fact, a few days ago, I came across just such a request for recommended articles or other scholarship specifically on American anime fans. I immediately realized that there are actually very few out there – compared to commentary on particular fan activities and practices, such as anime music videos, cosplay, fan fiction, and fan subs. So, I think it will be useful to list several that I am aware of and can readily recommend.
To begin, for any understanding of American anime fans, a key source are a pair of essays by Lawrence Eng:
Strategies of engagement: Discovering, defining, and describing otaku culture in the United States. (pp. 85-104). Continue reading