I Want to Know More – Books on Anime/Manga: A Guided Tour, Part 1

One of the most basic questions that can come up in anime/manga studies is simply – where and how can someone begin learning about anime and manga. Where can a person start if their goal is to find out more about the origins and history of anime, identify the major themes that Japanese animation and Japanese comics feature, evaluate the work of major leading creators and directors, and explore the range of critical responses to anime/manga?

“Look at books on anime/manga” is an easy answer to this question – but, given that there are current more than 100 such books, from Fred Schodt’s 1983 Manga! Manga!: The World of  Japanese Comics to the brand-new essay collection The End of Cool Japan: Ethical, Legal and Cultural Challenges to Japanese Popular Culture, it’s a too-easy answer. These books, published over more than 30 years now, and serve different goals (or, in other words, meet different information needs). So, a much more effective approach to the question about resources for learning about anime/manga is to break it down into several parts. What kinds of books are there on Japanese animation and Japanese comics? And what are the best books to consider for particular questions about anime/manga?

I Want to Know More: Books on Anime/Manga, Part 1 – Introductions and Overviews Continue reading

Researching the Business of Anime – Crunchyroll

In one sense, an academic approach to anime does not require much beyond access to anime – and access to/familiarity with some kind of theoretical framework to base the approach in and validate it. But, this kind of approach is also exactly what Thomas Lamarre has criticized as exemplifying the “the book report or film review model” of writing about anime – useful, but limited and limiting. Anime studies – like film/television studies in general – must be concerned with more than the texts themselves. How are these texts created (in all senses of the term)? By whom? With what money? For whom? How are they distributed? To where? Again, why?

crunchyrollAsking these kinds of questions, in turn, requires a different set of resources and essentially, a different knowledge base. For example, writing about how anime developed in America in the 1980’s and through the 1990’s could require using articles on the work of various “anime entrepreneurs” that appeared in business publications such as Forbes and Fortune, as well as local magazines and newspapers, and interpreting the annual reports that public companies like 4Kids Entertainment and Navarre (for several years, the corporate parent of Funimation) are required to file. And, the recent announcement by anime streaming platform (“the leading global destination and platform for anime and manga”) Crunchyroll, Inc. that it now has over 1,000,000 paying subscribers, and over 20,000,000 total registered users can lead into a great case study on the kinds of materials that are available for research on the “business of anime”. In the decade now that Crunchyroll has existed, how has it been covered in the media – and in scholarly writing?

crunchyroll-oldIn its original form, Crunchyroll was just a central hub for individual users to upload their anime videos – without worrying too much about how legal or illegal this would be – and definitely drew some attention, such as from TechCrunch: Crunchyroll Pushes the Envelope on Video Copyright. So, how did it grow from that to – this?

The first steps of Crunchyroll’s evolution into its present form can be documented in brief notices on specialized websites like PEHub:

CrunchyRoll Inc., a San Francisco-based video sharing site focused on anime, has raised $4.05 million in Series A funding, according to a regulatory filing. Venrock led the round, with partner David Siminoff joining the board of directors.”

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Anime/Manga Studies in 2016: The Year in Review

The goal of this site, as I present it, is to “highlight announcements and news, provide commentary on new trends, new issues, and new publications, and develop resources to support the emerging academic field of anime/manga studies”. What this has meant, largely, is that my focus has been on what is happening in anime/manga studies right now – new publications and presentations, new classes and programs – and what will happen in the future. On the other hand, with each year of the retrospective Annual Bibliography of Anime and Manga Studies, I also looked back at how the field looked liked years ago – all the way back to the 1970’s (when, of course, it could not even be said to be one).

One thing I have not done yet, though, is narrow my focus a bit, and survey recent developments in anime/manga studies – a Year in Review, if you will. Tor.com has an Anime Year in Review feature, so do Shelf Life and AnimeCons TV – and so many other sites and personal blogs – so, maybe it’s high time for one too!

Anime/Manga Studies in 2016: The Year in Review

As I have argued consistently, an academic field can be characterized by several different types of activities, all of which can be thought of broadly as forms of knowledge-sharing: publications, conferences/seminars/workshops, and classes. So, the easiest way to look at developments in anime/manga studies in 2016 is by focusing on each of these types:

1. Academic Publications on Anime/Manga: 2016

Manga and Anime Go to HollywoodEasily one of the highlights of the year was the publication of two different books, both from Bloomsbury, by authors who have been involved with Japanese animation and Japanese comics for quite some time now. There are plenty of differences between the two titles, but, also, a perhaps surprising number of similarities. Manga and Anime Go to Hollywood is much more casual in style than Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics, with its extensive charts and tables, footnotes, and ten pages of references. But the authors of both draw quite heavily on the interview as a research method (and on their personal connections with the subjects of their interviews); more importantly, with both of these books, the emphasis is not as much on analyzing the stories or styles of anime/manga as it is on the ways that anime and manga are being presented to audiences outside Japan, and on the structures that have developed over the years to foster this presentation. Compare this to the two books on anime/manga that appeared this year – The Moral Narratives of Hayao Miyazaki – a straight-forward “analysis of the religious, philosophical and ethical implications” of Miyazaki’s films, and Imitation and Creativity in Japanese Arts: From Kishida Ryusei to Miyazaki Hayao, in which the author “demonstrates the distinct character of Japanese mimesis and its dynamic impact on global culture, showing through several twentieth-century masterpieces the generative and regenerative power of Japanese arts.”

rewriting-historyThe only essay collection specifically on anime/manga published in 2016 was Rewriting History in Manga: Stories for the Nation. As I wrote when highlighting this volume, an important feature of this book is the key question that its editors ask – “Does manga play a significant role in creating, reproducing and disseminating historical memory or is it only a reflective expression of the past in a rather passive and ‘entertaining’ manner?” This is the question that they invite the authors of the eight individual chapters to consider and work with.

Of course, in addition to these, chapters on topics related to anime/manga also appeared in at least 22 other essay collections. Son of Classics and Comics (Oxford University Press) included “Mecha in Olympus: Shirow Masamune’s Appleseed” and another chapter on “Classical allusions in Fullmetal Alchemist”. “Japanese manga and anime on the Asia-Pacific War experience” was one of the chapters in Divided Lenses: Screen Memories of War in East Asia (University of Hawaii Press). The editors of the Cambridge History of Japanese Literature felt it was important for the book to cover “The emergence of girls’ manga and girls’ culture”. And even a specialized volume where one really would not have any reason to come across mentions of anime/manga – Creativity and Community among Autism-Spectrum Youth: Creating Positive Social Updrafts through Play and Performance (Palgrave Macmillan) can be counted among the 22, since one of its chapters is The collaborative online anime community as a positive social updraft.

Finally, there were at least 80 articles on anime/manga published in 2016 in academic journals – as always, this is simply the number of articles that I have located so far, and it may increase. The 80 (including 2 in Japanese and 1 in Spanish with English-language titles and abstracts) were spread across 49 different journals; 11 journals (22%) published at least two articles, but 38 more (78%) only had a single one. In terms of the individual articles, the 11 journals – again, 22% – accounted for 42 articles – 52.5% of articles. Clearly, the standard – or maybe stereotypical 80/20 “rule” does not seem to apply to publication patterns in anime/manga studies the top 20% of journals account for significantly less than 80% of all articles. The implication here is that to get a more through idea of what is being published in English on anime/manga, scholars must be aware of – and must have access to – a wide range of sources.

So, which journals published more than one article on anime/manga in 2016?

The Phoenix Papers: An Interdisciplinary Journal of Fandom and Neomedia Studies: 10 articles
Kritika Kultura: 6 articles, in a Manga Culture and Critique special section
Animation: An Interdisciplinary Journal: 4
International Journal of Comic Art: 4
International Journal of Contents Tourism: 3
Journal of Kyoto Seika University: 3
Journal of Popular Culture: 2
Mutual Images: 2
Ekphrasis: Images, Cinema, Theory, Media: 2
Japan Forum: 2
TranscUlturAl: A Journal of Translation and Cultural Studies: 2

It is particularly interesting to note that of these 11 journals, only 3 (Animation, Journal of Popular Culture, and Japan Forum) are “traditional” – that is, published by a major corporate publisher. The others are all published by independent organizations or directly by colleges/universities. 7 are based outside the U.S.

But, what about the other 38 ? Some of them – East Asian Journal of Popular Culture, Journal of Fandom Studies, Journal of Graphic Novels and Comics, Journal of Japanese and Korean Cinema, The Comics Grid: Journal of Comics Scholarship – are perhaps “expected” venues for scholarly writing on Japanese animation and Japanese comics. But, articles on anime/manga and related topics also appeared in journals such as the Asia Pacific Journal of Education, Communication, Culture & Critique, the Journal of Business Strategy, and Society & Animals – really, again, supporting the statement that as a field, anime and manga studies can be characterized as relatively broad, with articles appearing in a wide range of different journals rather than being concentrated in only a few.

[Ed. note: For a full list of articles published in English-language scholarly/academic journals in 2016, organized by journal/publisher, please feel free to contact me directly.]

Of course, one more question to ask here is – how d0 the 2016 figures compare to previous years? Do they fit into any kind of trend – or to the extent that there even is one, deviate from it? The 80 articles are a slight decrease from the previous year’s 90, but the caveat here is that I may simply have missed some that were in fact published in 2016, but will likely add them to the list as I do come across them. Overall, starting in 2005, the number of academic articles on anime/manga published each year has gone up or at least stayed stable – with one exception in 2012, when it decreased by about 25% – though the number rebounded the next year.

Overall, then, at least as far as publications are concerned, 2016 was clearly a strong year for the field!

(One aside here is that 2016 was the first year since 2006 without a new volume in the Mechademia series of annual essay collections on “anime, manga, and the fan arts”. Although there have been some rumors about plans for a “New Series”, I have not seen any concrete information about it.)

2. Academic Events

MechademiaScholars of anime/manga who were interested in presenting their work at conferences throughout 2016 certainly did not lack for options. The International Communication Association’s annual conference, hosted by Waseda University (Tokyo) featured a special pre-conference program entitled Communicating with Cool Japan: New International Perspectives on Japanese Popular Culture, with papers such as “Sexy Mulattas and Amelias: An Intersectional Analysis of Representations of Brazilian Women in Anime”, “Classically J-Pop: When Classical Music and J-Pop Collide in Music for Anime”, and “Moon Prism Power! Censorship as Adaptation in the Case of Sailor Moon”. The Schoolgirls and Mobilesuits event, originally held at the Minneapolis College of Art & Design, also returned to Japan, with Conflicts of Interest in Anime, Manga, and Gaming. And Anime Expo, in Los Angeles, again included an Academic Program, which I developed and managed along with Brent Allison.

3. Classes

Just some of the classes specifically on anime/manga that colleges offered in 2016 included:

“Modern Japanese Literature and Manga in Translation” – Carleton College

“Anime and War” – Chapman University

“Girls’ Manga: Gender/Sexuality in Japan through Popular Culture” – Macalester College

“Modern Japanese in Translation” – Queens College

“The Fantastical World of Japanese Anime” – University at Buffalo (SUNY)

“Ecology, Technology and Anime” – University of California, Davis

“Anime” – Ursinus College

Particularly worth noting was Introduction to Anime and Manga Studies (George Mason University) – the first class I have seen to specifically focus on the different ways to approach anime and manga critically, rather than picking a single particular way.

Conclusion: Anime and manga studies is still a very young academic field – and one that is connected inherently and unavoidably to the overall popularity of Japanese comics and animation outside Japan. But, at least so far, it is still very much expanding, and clearly offers a wide range of opportunities to scholars – and really, to anyone who is interested in academic approaches to anime and manga.

Self-Publishing on Anime/Manga: A 2016 Update

Almost three years ago, when I first began writing about the mechanics of anime/manga studies as an an area of academic activity, one of the questions I posed was whether “it possible for an author to self-publish a book of criticism/commentary on Japanese animation or Japanese comics”? The short answer was yes, as with Patrick Drazen’s A Gathering of Spirits: Japan’s Ghost Story Tradition from Folklore and Kabuki to Anime and Manga, and Derek Padula’s multi-volume series of books on Dragon Ball.

These books, along with Otaku Journalism: A Guide to Geek Reporting in the Digital Age, by “Otaku Journalist” Lauren Orsini, follow what is the standard or traditional model of self-publishing – use of print-on-demand for producing actual physical books, and a heavy reliance on Amazon for the e-book versions. But, is it the only possible model for self-publishing on anime/manga? Turns out, it’s not. animated-discussionsAnime companies have recently made several attempts at using Kickstarter to fund new releases of anime series in the U.S. – and just last month, a creator successfully ran a Kickstarter campaign, with a goal of $1,000, to fund the publication of Animated Discussions: Collected Writings on Anime – a set of “collected essays on anime, from Akira to Erased, revolutionary girls and EVA pilots to Puella Magi and alchemists, and beyond!”

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New Special Issue – TranscUlturAl: A J. of Translation and Cultural Studies

As I’ve noted a number of times, some academic journals certainly seem to be “more welcoming” to publications on anime/manga than others. 78 articles on anime/manga that have been published since 1993 appeared in the International Journal of Comic Art, 22 in Animation: An Interdisciplinary Journal, 19 in Japan Forum, 15 in the Journal of Popular Culture, and so on. But, overall, more than 460 individual journals have now published an article on anime/manga – and a majority of them only published one or two. This means that as I track publication trends in anime/manga studies, I am constantly discovering not just new articles, but new journals that I have never come across before.

One such journal is open-access TranscUlturAl: A Journal of Translation and Cultural Studies, which publishes “essays, translations and creative pieces that explore interrelationships between translations and cultures, past and present, in global and local contexts.” Its latest issue focuses specifically on “translation and comics”, and contains two articles on manga – as follows, with my thoughts/comments.

Fabbretti, Matteo. The use of translation notes in manga scanlation. TranscUlturAl: A Journal of Translation and Cultural Studies, 8(2), 86-104.

Abstract:

“This article investigates the use of translation notes to deal with translation problems. In Translation Studies, the presence of translation notes in a translation is considered particularly significant because they clearly indicate what features of the source text the translator considered important for the comprehension of the text and therefore necessary to retain or explain. In the field of comics in translation, the use of T/N is rather uncommon, and can be considered the main translation strategy that distinguishes scanlation from other types of translations.

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Book Review – Manga: Introduction, Challenges, and Best Practices

Manga - IntroductionEditor: Melinda Beasi
Publisher: Dark Horse Comics (Milwaukee, OR)
ISBN: 1616552786 / 9781616552787

U.S. comics companies first began publishing translated versions of Japanese comics (manga) in the late 1980’s. Since then, the manga market has evolved, reached amazing heights (in the spring of 2007, a volume of Fruits Basket rose to the no. 15 spot on the weekly USA Today list of the nation’s top 150 best-selling books), contracted – and, for the last several years, has been on an upswing again. Manga volumes hold five places in the latest ranking of the top twenty graphic novels of all types sold in the U.S., as compiled by Nielsen BookScan and reported by ICv2.com. When, earlier this year, the Young Adult Library Services Association announced its annual Great Graphic Novels for Teens list, manga – Japanese comics –  accounted for 15 titles on the list, out of a total of 112. And, as Danielle Rich demonstrates in The institutionalization of Japanese comics in US public libraries (2000-2010), and Glenn Masuchika and Gail Boldt do in Japanese manga in translation and American graphic novels: A preliminary examination of the collections in 44 academic libraries, both public and academic libraries have very much embraced manga.

Of course, while many librarians are already familiar with manga, many are still not. So, what kinds of sources can they draw on to get a basic understanding of what exactly the term encompasses, what are some of its particular features, and how manga differ from American comics. At the height of the “manga boom” – ten years ago now, the specialized publisher Libraries Unlimited met this information need with Graphic Novels: A Genre Guide to Comic Books, Manga, and More and Understanding Manga and Anime, a pair of fairly comprehensive reference volumes designed specifically for librarians. But, while certainly useful, both are now rather dated. Plus of course, both of them may simply cover more ground than a librarian interested only in manga would need. Another option is to consider any one of the edited essay collections on manga that have appeared in recent years, such as Japanese Visual Culture: Explorations in the World of Manga and Anime, Mangatopia: Essays on Manga and Anme in the Modern World, and Manga: An Anthology of Global and Cultural Perspectives. Again, though, an academic essay that is a close reading of the work of a particular manga artist or a study of particular themes across several manga may not really be of any use to a reference librarian or to one working in collection development. Finally, librarians who work with manga have published quite a few case studies in professional magazines, but as with any case study, these focus on activities that took place in particular, specific environments, and may not necessarily yield themselves to replication in other settings.

So, what may be useful for librarians – in addition to all of these kinds of materials – is a relatively concise introduction to Japanese comics that would also be written specifically for a librarian audience. And, as it turns out, Manga: Introduction, Challenges, and Best Practices, published by Dark Horse Comics, itself a leading English-language publisher of Japanese comics, with financial support provided by the Comics Book Legal Defense Fund, “a non-profit organization dedicated to protecting the First Amendment rights of the comics medium”, and drawing on the expertise of a group of journalists, librarians, and manga industry professionals, is exactly this kind of book.

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Anime/Manga Studies Article Publication Trends – Details

A couple of months ago, I presented a fairly straight-forward question – when we talk about anime/manga studies (and even just academic writing on anime/manga in general), how many publications are we actually talking about? A few dozen? Several hundred? More?

This led me to draw on the work that I do in compiling the annual editions of the Bibliography of Anime/Manga Studies and extract some specific numbers from them to put together a broader picture of “publishing trends” in anime/manga studies. This goes towards answering the overall ‘how many?’ question, but also shows how the numbers have changed over the years, what journals have been particularly welcoming to scholarly writing on anime/manga, and who the publishers of those journals are.

In extracting the numbers, though, I had to make various somewhat arbitrary choices. And now, I hope I can at least explain the reasoning behind them.

A Preliminary Study of Anime/Manga Studies Article Publication Trends, 1993-2015 – Methodology

Based on my research, from 1993 to 2015, academic journals published at least 981 English-language articles on anime/manga and related topics. The overall results, by year, can be seen in this chart:

academic-artices-1993-2015

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From Akira to Now: Anime/Manga Studies Article Publication Trends – Introduction

 Anime/manga studies is, as Mark MacWilliams notes in his introduction to the essay collection Japanese Visual Culture: Explorations in the World of Manga and Anime, the process and practice of “exploring the historical, cultural, sociological and religious dimensions of Japanese animation and comics, their production, and global reception” from an academic perspective. Having this kind of definition is an important first step in establishing an academic field. But, defining an academic field is one thing – identifying its characteristics is the next.

And, for any academic field, there are some particular characteristics that we can identify. Who are the participants in the field? What disciplines or departments are they based in? What kinds of materials do they draw on in their research? What kinds of specific research methods do they use? What formats do they publish their work in, and in what kinds of publications? And, simply, how much do they publish? When we talk about “anime/manga studies”, are we talking about only a few dozen publications? Several hundred? More?

Developing the Annual Bibliography of Anime and Manga Studies, which currently covers academic publications on Japanese comics and animation going back to 1977, puts me in a unique position to begin providing some of the answers to these questions. In the process of analyzing the Bibliography, I have been able to identify some specific characteristics, patterns, and trends:

  • Between 1993 and 2015, English-language academic journals/periodicals published at least 965 articles on anime/manga – close readings of individual works, surveys of particular themes, examinations of specific directors/creators, histories, studies of fan practices and many other types of approaches.

    [Although the earliest English-language academic article on Japanese comics that I am aware of appeared in 1977, for this specific project, I only analyzed academic publications on anime/manga going back to 1993 – the publication year for the first article on anime in an English-language academic journal. In addition, I specifically excluded approximately several dozen articles that are listed in the Bibliography based on their language or length. One more thing to keep in mind is that the Bibliography that I used as the source of publications for this study is updated continuously as I identify new publications that qualify for inclusion. So, this total number is the total as of today – but may increase in the future.]

  • These articles appeared in a total of 467 different journals, from Acta Paediatrica Japonica (reports on children who “developed various neuropsychological problems, including seizures, while watching the program Pocket Monster”) to Young Adult Library Services.
  • The academic publication that carried the highest number of articles on anime/manga over this time frame is the International Journal of Comic Art, with 78. The 10 journals that have been most “welcoming” to scholarly writing on anime/manga between 1993 and 2015 are:

1. International Journal of Comic Art: 78 articles (8%)
2. Animation: An Interdisciplinary Journal: 22
3. The Asia-Pacific Journal: Japan Focus: 21
4. Japan Forum: 19
5. Transformative Works & Cultures: 17
6. Electronic Journal of Contemporary Japanese Studies: 15
7: Intersections: Gender and Sexuality in Asia and the Pacific: 15
8: The Journal of Popular Culture: 15
9: Image [&] Narrative: 13
10: International Journal of the Humanities: 13

These ten journals accounted for approximately 24% of all the articles on anime/manga that were published in English from 1993 to 2015.

  • 273 of the articles (28%) appeared in journals published by commercial/for-profit publishers – Taylor & Francis, Sage, Wiley, Intellect, Common Ground, and 15 others. The other 692 articles are in journals published by university presses, colleges/universities or even individual academic departments, academic societies and associations, other non-profit organizations, and sometimes, even individuals.
  • The number of articles on anime/manga published in English-language academic journals from 1993 to 2015 annually, and the breakdown by the number of articles that appeared in journals published by commercial publishers and by independents/non-profits each year can be seen in this chart:

Articles ChartIn follow-up posts, I will provide some context for this project, highlight the methods I used – and the specific choices I made to exclude certain publications, discuss the results in more detail, of course, mention some of the limitations of my research – and hopefully, provide some ideas for how to expand on it. But again, at this point, I am pleased to at least be able to make one more concrete contribution to establishing anime/manga studies as a definite and defined academic field.

Citation patterns in anime/manga studies – an initial study

When we bring up the term “anime and manga studies”, or even just the concept, being asked to define what we mean by it is inevitable. In trying to present a definition, we are certainly not alone –  just some recent examples of scholarship describing and defining particular academic areas, fields, and disciplines include Building a new academic field – the case of services marketing (Journal of Retailing), The emerging academic discipline of knowledge management (Journal of Information Systems Education), and, perhaps with the most application to anime and manga studies in particular, Animation studies, disciplinarity, and discursivity (Reconstruction: Studies in Contemporary Culture) and the essays Why comics studies and “What’s in a name?”: The academic study of comics and the “graphic novel”, published in an issue of the Cinema Journal, in an “In Focus: Comics Studies Fifty Years After Film Studies” special section.

As Catherine Labio, author of “What’s in a  name?” notes, “defining our object of study…is a fraught yet obligatory first step in the process of academic disciplinary formation”. And, certainly, scholars writing in English about Japanese comics and Japanese animation have made it a point to present several working definitions – two such efforts are Craig Norris’s Manga, anime, and visual art culture chapter in the Cambridge Companion to Modern Japanese Culture (pp. 236-260), and Susan Napier’s “Manga and anime: Entertainment, big business, and art in Japan” in the Routledge Handbook of Japanese Culture and Society (pp. 226-237). But, all that a working definition of this kind does is establish an area of inquiry or a field of study – something more is necessary.

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Potential research topics in anime/manga studies – Crowdfunding anime

One of the more common criticisms aimed at the whole process of scholarly publishing is that it just takes too long. The period between when an article is first submitted for publication and when it actually appears in a journal takes several months at the least, and may very well be year or more. For example, the authors of Are Australian fans of anime and manga motivated to learn Japanese language presented it for publication in the Asia Pacific Journal of Education in February of 2013. It was accepted that September, but did not appear online until June of 2014 – almost a year and a half later – and only now had made it into an actual issue of the journal. Similarly, the publisher of the Journal of Youth Studies received the manuscript for ‘Growing as a person’: experiences at anime, comics, and games fan events in Malaysia in November of 2014, accepted it in September of last year, and made it available to readers online the next month – but the article is yet to appear in an issue of the journal.

What the length of the publication process means is that scholars are often simply not able to “react” and respond in a timely manner to new developments in the fields that they are interested. If commentary on a particular event or issue does not appear until two years after the event took place or the issue first came up, by the time it does, such commentary may be largely irrelevant – words spent on a long-forgotten topic – to say nothing of the possibility of other, interceding events or issues that may make the commentary itself obsolete.

In fact, academic publishers have largely acknowledged this issue, and have been searching for ways to mitigate it. For the corporate, for-profit publishers, one way has been by allowing electronic access to articles as soon as they have been accepted for publication, regardless of whether nor they have been assigned to a particular issue of a journal – one example of this is the list of “latest articles” in Japan Forum. Non-profit publishers of open-access journals are beginning to forgo the concept of “issues” altogether, and are publishing articles on their journals’ websites continuously – this is the approach taken by Animation Studies and The Comics Grid: Journal of Comics Scholarship, among others.

KickstarterHowever, these kinds of options are meaningless unless scholars who are interested in anime/manga make sure to pay attention to new developments in the field. One such development has been the use of crowdfunding to bring anime to audiences outside Japan. In fact, Western anime companies have been experimenting with crowdfunding (primarily via pre-order campaigns) long before the practice became widespread, but the emergence of major crowdfunding platforms such as Kickstarter and Indiegogo has certainly made these campaigns more prominent. Continue reading